The CMO's New Mandate: Growth, Investment and AI

The role of the CMO is changing as marketing becomes increasingly intertwined with finance, technology and data. Senior marketing leaders are being asked not only to build brands and drive demand, but to make sharper decisions about where investment goes and how emerging technologies such as AI can create growth.

Join Fortune for a deeper dive into the themes explored at our CMO/CFO event in London, where senior marketing and finance leaders will share how they are working together to measure brand value, make better investment decisions and navigate the growing role of AI in the marketing budget.

Through practical examples and case studies, we’ll unpack the key lessons from those conversations—and offer actionable takeaways for leaders looking to build stronger partnerships across the C-suite, allocate investment more effectively and balance creativity with commercial discipline.

What you’ll take away:

• How leading CMOs and CFOs are changing the way they measure and fund growth
• What happens when creativity, data, technology and capital allocation converge
• Practical approaches to deciding where the next marketing dollar should go
• How AI is changing the marketing line item—and what that means for 2027 budgets
• Lessons for building a more “multilingual” C-suite, where leaders can operate effectively beyond their traditional functions