How CMOs and CFOs are collaborating to drive growth

Thursday 26th November | 9-12.30pm | London

Companies are facing growing pressure to demonstrate returns on every investment while continuing to build for the future, making the relationship between the CMO and CFO more critical than ever. C-suite executives are becoming increasingly multilingual, and that ability to work across disciplines is now an important competitive advantage.

This Fortune breakfast will bring together senior marketing and finance leaders to explore their shared agenda - from deciding where to place the next big bet and measuring the return on brand investment, to balancing immediate performance with long-term value.