Conversations from Cannes: keeping purpose alive in an AI-driven world

Are you forever being asked to do more with less? Join the club. Many modern marketers are grappling with lower budgets but expected to embrace the power of AI, without losing sight of the human, and produce evermore content, without losing a sense of real connection with their consumers.

According to the 2026 CMO Barometer, published by Heidrick & Struggles, 68% of global CMOs say AI will be their dominant focus in 2026—with only 17% saying it will be brand-building (the second-top priority according to the study.) But at a time when consumers are being bombarded with increasing levels of AI-slop, it is crucial that marketing leaders don’t lose sight of the purpose that made consumers love them in the first place.

This session is an opportunity to learn from the CMOs at some of Europe’s most successful companies on how to protect your brand and get the most out of emerging technologies without compromising on your purpose. Featuring takeaways and inspiration gleaned on the Croisette at this year's Cannes Lions Festival of Marketing.  

Key discussion themes:

• Balancing shrinking budgets with rising demands for AI-driven marketing
• Elevating creativity and connection while navigating consumer mistrust of AI
• Protecting brand purpose as you embrace new technologies

C-Suite Conversations will explore what makes Europe's most influential companies tick. 

In Partnership With